Why OTT and Free Streaming Are Taking Over Entertainment

Recently, OTT services have become extremely popular with many viewers.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are 대표 examples.

Compared to cable television, viewers can select content whenever they want.

OTT’s popularity comes from several factors.

One reason is that a wide variety of genres are available in one platform.

Films, series, and variety programs can be selected by preference.

Another benefit is its lower cost compared to classic TV services.

Watching on phones or tablets anytime is a major benefit.

However, as subscription fees keep rising, more people feel financial pressure.

Because of this, interest in free streaming services is growing.

Free platforms supported by ads let people watch without cost.

This is especially attractive to users who care about budget.

FAST platforms are emerging as a new type of free streaming model.

KT recently introduced “Gi Live,” a FAST service that gained attention.

FAST is expected to become a new revenue model while the paid TV market stagnates.

Free streaming’s strongest point is that users don’t need to pay.

Another plus is the wide range of available programs.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

Both markets will likely keep developing over time.

Free models could gain stronger popularity. here

Enjoying content without financial pressure is a strong advantage.

I believe harmony between paid and free services is essential.

If both advantages are used properly, users can gain better experiences.

Upcoming changes in OTT and free streaming are highly anticipated.

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